Patrick Baron Creativity / Art Direction / Designmail@patrickbaron.com
Give your car a holiday. Metro Trains.
Everybody drives their car on public holidays, its almost as though commuters think the trains don’t operate when they’re not at work, so the traffic is bumper to bumper. Melbournian’s also believe there’s less chance of a disappointing day if they don’t risk the train, and they drive. They get in the car and battle [...]
Should’ve gone to Specsavers. Outdoor.
Specsavers is a well-known chain of optometrists. We created a series of 3 bus shelter posters, each printed to look like there was someone on the other side who’d mistaken the bus shelter for another similarly shaped object in the city: specifically a cash machine (ATM), a front door and a vending machine. These new [...]
Sigma. Herron OsteoEze.
Sigma’s Herron OsteoEze provides effective management of Osteoarthritis, helping to reduce joint pain and inflammation and improve flexibility and mobility. OsteoEze also provides a rapid improvement in reducing pain and swelling of joints in Osteoarthritis sufferers. Which helps sore bones move pain free faster. The “Get Your Bones Moving” campaign was launched to drive awareness [...]
If its parts aren’t genuine its not a STIHL.
STIHL are serious power tools. STIHL tools are precision engineered from the ground up – they’re 100% pure STIHL. Until recently, STIHL could do nothing to prevent dealers from purchasing cheaper pirate parts over genuine ones. However, the recent ACCC ruling has changed all of that, and now it’s a case of reinforcing the superior quality of STIHL spare [...]
Motorola’s world without wires.
Two outdoor billboards covered in wire cables unravelled to unveil its statement, “The web without the wires”. The 9.32km-long wiring was removed in three stages over three months from the billboards, which were located on freeways leading to Melbourne and Sydney airports. The campaign targeted business people who use mobiles to undertake business when they’re out [...]
STIHL Hedgetrimmers. New Idea Magazine.
Keeping a bloke happy is pretty basic. The first step is to be considerate. You have to remember it’s not all about you. The second is to buy your man a shiny new STIHL for Christmas. Women’s magazines have been offering relationship advice to confused Australian women for years. Often though the Australian women isn’t willing [...]
Campaign Brief
- Aussie expat creative Jexy Holman tops Singapore Young Creatives Print CompetitionTBWA\ Singapore's Aussie expat copywriter Jexy Holman, together with art director Nuno Teixeira,have clinched first place in the print category of the Mediacorp Singapore Young Creatives Competition. Over 20 teams were given 48 hours to create and conceptualize a mock print... […]
The Strange Attractor
- Leslie LeungLeslie Leung will be graduating from RISD soon! Thanks for the email. […]
TED
- TED: JR: One year of turning the world inside out - JR (2012)Street artist JR made a wish in 2011: Join me in a worldwide photo project to show the world its true face. Now, a year after his TED Prize wish, he shows how giant posters of human faces, pasted in public, are connecting communities, making change, and turning the world inside out. You can join in at insideoutproject.net […]
Fast Company Design
- After 30 Years Away, A Midcentury Master Returns To DesignWe’re all familiar with midcentury legends George Nelson and Florence Knoll. But what about George Pollock? He’s responsible for Nelson’s 1958 Swag Leg collection (Nelson later gave him credit) and created the 1963 Pollock Executive for Knoll (the chair became one of the most popular office chairs of all time). Both designs are undisputed classics and remain […]